ORGANIC DISTRIBUTION HAS CHANGED
The days of growing insane social following with only organic distribution has come and gone. Social platforms like Instagram and Facebook are consistently changing their algorithms. As of now, depending on your content and how dedicated your following is, Facebook only shows your content to about 1% of your audience. Putting well placed dollars behind great content could be the difference between failing and succeeding.
INFLUENCER MARKETING AND FACEBOOK ADS
IT’S ABOUT ATTENTION AND EYES
Influencer marketing allows you to get your message and brand out by using individuals with dedicated social followings to market on your behalf. Think back when you would see a celeb sponsored by a massive company. Same idea just more focused and directly targeted at your demographic.
There has never been a platform where you can target your audience down to guys who are between the ages of 24 and 34 who make $75,000 a year and who love cats and who are in the market for a car. We’re being serious, that’s how powerful Facebook’s ad platform is. No more shotgunning your ads, you now have direct targeting to your specific niche.